OSU College of Science
Collaborating with the in-house marketing team of writers and designers on digital and print collateral, photography, illustration, icon design, website migration and support, training OSU staff and faculty on web maintenance, intern mentorship, social media strategy, diversity initiatives, and branding management.
Mentored by Sharon Betterton
One of my first projects in the office, I was asked to create a promotional item that College of Science students could put in virtually any context. I wanted to ensure that it was fun and lighthearted, while representing both the deeply involved students/professionals and perspective students and supporters of science. The subject matter represents the research-intensive public land-grant university, one of only two universities in the country with Land, Sea, Space and Sun Grant designations.
Curating and managing the social media posting plan, feed, data documentation, writing captions, creating ads, design direction, and content creation. Done so through photo, video, and graphic assets either created by me or in collaboration with other interns of OSU departments.
I was handed the task of managing the Instagram page summer of 2020, which we all know was a very polarizing time for civil rights injustices and a social awakening of ethical and humanitarian crises. That being said, I worked with our team to create multiple initiatives for positive messaging, empowering representation for BIPOC, LGBTQIA+, women, and other marginalized COS Community members. Collaborating with OSU departments of diversity and cultural inclusion, and sharing events to students in an interactive and highlighted manner. Along with creating graphics and promotional posts for events, COS articles, TRACE COVID-19 research, BIPOC celebrations, student highlights, interactive stories and other related content.
